This year at SeatGeek we built out a better UI to differentiate between Normal and Zone listings for 2013 Super Bowl tickets. Normal, as you might have intuited, function in standard fashion; a ticket is purchased for a specific section/row seat in the venue. Zone seats, however, could be for ANY section in that is part of the Zone that you purchase a ticket in. The benefit from assuming the risk of location uncertainty is often lower prices.
Super Bowl Haiku 1
Pro competition
It validates human strength
Witness its zenith
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